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Former YSL Artistic Director Opens LOVE Consultancy in NYC

L.O.V.E., a new creative studio, was founded by Jerome Faillant-Dumas, formerly of YSL, and Benjamin Schafir.

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By: Marie Redding

Senior Editor, Rodman Media

Jerome Faillant-Dumas and Benjamin Schafir have opened L.O.V.E. Consultancy in New York City’s Chelsea neighborhood.

L.O.V.E.’s co-founders have more than 25 years working with prestigious brands. Faillant-Dumas was artistic director at YSL before opening L.O.V.E. in Paris in 1997. Schafir joined Faillant-Dumas after working for Ralph Lauren and Giorgio Armani fragrances.

My experience at Chanel and Yves Saint Laurent as the international artistic director for fragrance and cosmetics led me to understand that the roots of a brand and its history are the keys to finding its proper and legitimate positioning,” says Faillant-Dumas. “I decided to create my own creative and artistic structure, L.O.V.E, in order to share my expertise and approach. Dior Parfums was my first project and we collaborated together for six years.”

L.O.V.E.’s services include concept and image development, packaging and retail design, and digital, film and print advertising. It counts numerous luxury brand among its clients: Valentino, Prada, Givenchy, Moet & Chandon, Chaumet, Nina Ricci, Carolina Herrera, Anderson & Sheppard, Frederic Malle, and Tag Heur.

Photo above on Left: (L-R) Benjamin Schafir, Jerome Faillant-Dumas.
Photo on Right: LOVE’s projects and clients.
 


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